Kurt Estrella

Collaborated with the development and business development team to translate product requirements into actionable user stories, ensuring timely delivery of high-quality software solutions.

Engaged with customers to gather feedback and understand product requirements and conducted various client-facing initiatives throughout the sales process.

Developed the company’s brand identity and guidelines, driving consistent branding across all marketing channels.

Spearheaded the branding execution and creative direction of three major opportunity-based marketing (OBM) campaigns of Lemon Square Bakery Treats; all of which tallied at least 30% increase in net sales vs. previous year.

Designed objective-based social media collaterals and materials for local-based marketing initiatives including but not limited to packaging, in-store materials, stickers, streamers, print designs, and digital billboards.

Employed illustration and design skills in crafting event brand identities, packaging designs, and photoshoot moodboards.